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Sans Serif Font

Franklin Gothic – Industrial American Gothic Sans

Franklin Gothic is a sturdy, compact American grotesque with high x‑height, tight counters and slightly condensed proportions that give strong headline presence and clear...

Designer: Morris Fuller Benton and Victor Caruso Foundry: ITC
Franklin Gothic – Industrial American Gothic Sans

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Font facts

Useful context before you choose

Style
Sans Serif
Mood
Bold, Retro
Use case
Editorial, Poster
Availability
Commercial font
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    Franklin Gothic - Industrial American Gothic Sans

    Franklin Gothic – Industrial American Gothic Sans

    View & Purchase Franklin Gothic

    Important Notice
    Franklin Gothic is a premium commercial font and is not available for free download on Kreativ Font. To use it legally in personal or commercial projects, purchase it from an official marketplace.

    Franklin Gothic is a Sans Serif typeface from Victor Caruso, Morris Fuller Benton, published by ITC.

    Why you should consider Franklin Gothic

    Find Franklin Gothic on MyFonts: https://www.myfonts.com/collections/franklin-gothic-font-itc — the ITC release bundles ten styles from Book through Heavy along with condensed variants and matching italics. Designed across eras by Morris Fuller Benton and Victor Caruso, the family emphasizes dense letterforms, open counters and firm terminals that perform well at display sizes and on the web.

    Visual character

    Franklin Gothic shows compact counters and a relatively high x‑height that increase legibility at mid and large sizes; letterforms are slightly condensed, giving tight word color without feeling cramped. Strokes are generally robust with blunt terminals and low contrast, while capitals have broad shoulders and sturdy joins — a construction that favors strong, punchy headlines and short blocks of text.

    Best use cases

    • Newspaper and magazine headlines where dense, impactful type is needed
    • Transit and wayfinding short copy (clear at distance and in bold weights)
    • Marketing posters and billboards that require punchy display type
    • Multilingual websites and web apps needing Greek and Cyrillic support

    Font pairing ideas

    • Neutral transitional serif for long-form body copy — a readable serif contrasts the grotesque’s compact counters and softens overall page rhythm.
    • Humanist sans for UI body text — a more open, humanist face (larger apertures, softer terminals) complements Franklin Gothic’s condensed, sturdy headlines without competing.
    • Slab serif for complementary display elements — a slab with strong, geometric serifs provides weight parity and visual distinction in poster layouts.

    Font Features

    • PanEuropean character set explicitly includes Greek and Cyrillic plus Western, Central and Eastern European diacritics
    • Family comprises 10 named styles: Book, Book Italic, Medium, Medium Italic, Demi, Demi Italic, Heavy, Heavy Italic, Condensed Demi, Condensed Medium
    • OpenType glyph listing shown on the MyFonts page indicates presence of OpenType variants (accessible in OpenType-aware applications)
    • Glyph count and variant listings are provided per style on the product page

    What’s Included

    • Available as Webfont and Desktop licenses (MyFonts listing: Webfont & Desktop)
    • Complete family pack containing the 10 styles noted above
    • Individual style purchases available for each named style

    Pricing

    • Complete family of 10 fonts: $345.99 USD (listed on MyFonts)
    • Individual styles shown on the MyFonts page from $57.99 USD (price varies by style and license)

    Font details

    • Font Style: Sans Serif
    • Font Mood: Bold, Retro, and Vintage
    • Font Use Case: Editorial, Web, and Poster
    • Designer: Victor Caruso and Morris Fuller Benton
    • Foundry: ITC
    • Family contains 10 styles including condensed and italic variants (product details) (Source: Franklin Gothic contains 10 styles and family package options.)
    • Product page notes PanEuropean charset with Greek and Cyrillic support (Source: MyFonts This version of ITC Franklin Gothic contains a PanEuropean character set supporting Greek and Cyrillic languages, in addition to Western, Central and Eastern…)
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