Ragu – Warm Rounded Display Typeface for Packaging

Ragu is a warm display typeface by Marcus Sterz and Joana Correia for Nova Type Foundry. Its soft, rounded construction and generous curves bring a friendly handmade quality to branding and packaging while preserving the clear silhouettes needed for labels, signage, and smaller text.

A Warm, Rounded Display Family

Ragu is designed to feel approachable without becoming loose or fragile. Open counters, controlled spacing, and sturdy forms keep its expressive details readable across real-world applications. Six Roman weights and six true italics give the family a useful tonal range, from gentle and inviting through to bold and assertive.

Made for Packaging and Brand Systems

Use Ragu for food and beverage brands, lifestyle products, shop signage, wordmarks, short promotional copy, and packaging that needs an inviting voice. Its friendly character suits shelf-facing applications, but the legibility also makes it practical for functional text such as ingredients, callouts, and product information.

Using Ragu

Choose a lighter weight when the mood should feel soft and airy, then use the heavier styles for a compact headline or a strong logo. The true italics add a natural secondary voice for flavours, product names, or supporting lines. Pair it with a restrained neutral sans serif to keep a packaging system clear and balanced.

Why It Stands Out

Ragu combines crafted, rounded detail with the discipline of a complete family. It gives playful and food-led brands a characterful display voice while still working across the practical constraints of packaging and signage.